Jordi Hays and John Coogan, the charismatic hosts of the acclaimed tech world discussion program, TBPN, have entered into a representation agreement with CAA, signaling a significant step in their burgeoning careers. This collaboration aims to amplify their distinctive approach to analyzing Silicon Valley’s intricate landscape. Their program, which initially launched as a weekly feature in late 2024 and swiftly transitioned to a daily live video and audio podcast by early 2025, has cultivated a dedicated following across various digital platforms, including YouTube and X. The partnership with CAA is poised to propel TBPN into new realms, leveraging their unique content style that parallels sports broadcasting to cover technological advancements and corporate dynamics.
The duo's success stems from their ability to translate complex tech narratives into an engaging, fast-paced format, drawing parallels between the high-stakes world of Silicon Valley and professional sports. This innovative presentation has resonated with a broad audience, transforming discussions on AI, venture capital, and startup culture into compelling daily content. With CAA's expertise, Hays and Coogan are set to broaden their brand's footprint through diverse ventures such as content licensing, expanded short-form distribution, live event tours, and exploring additional business growth opportunities. This strategic alliance not only recognizes TBPN's current impact but also lays the groundwork for its extensive future expansion, reinforcing its position as a leading voice in technology commentary.
CAA Partnership to Propel TBPN's Brand Expansion
Jordi Hays and John Coogan, the innovative hosts of the widely acclaimed tech show TBPN, have officially aligned with CAA for comprehensive representation. This strategic partnership is set to dramatically expand the reach and influence of their unique program. Launched as a weekly podcast in late 2024, TBPN quickly evolved into a daily live video and audio show by early 2025, captivating a growing audience across major platforms like YouTube and X. Their distinctive approach involves presenting Silicon Valley's news, including emerging startups, AI developments, and venture capital, through a dynamic, sports-style commentary format, akin to how ESPN covers professional athletes and major sporting events. This fresh perspective has allowed them to carve out a significant niche in the tech media landscape, attracting a dedicated viewership eager for their insightful and entertaining analyses.
The collaboration with CAA is designed to unlock new dimensions for the TBPN brand, moving beyond traditional podcasting. CAA will be instrumental in identifying and securing opportunities across various sectors, including content licensing for broader distribution, developing short-form content for increased digital presence, organizing touring events to connect with their audience live, and exploring other innovative business growth avenues. This strategic move aims to capitalize on TBPN's established popularity and unique content delivery. The show's ability to simplify complex tech topics and infuse them with the excitement of sports commentary makes it ripe for expansion into diverse media formats and audience engagement initiatives. With the backing of a major agency like CAA, Hays and Coogan are well-positioned to transform TBPN into an even more formidable and multi-faceted media entity in the tech world.
The Unique Appeal and Growth Trajectory of TBPN
TBPN has distinguished itself in the crowded tech media sphere by adopting a unique sports-style commentary format to discuss the rapidly evolving world of technology. Co-hosts Jordi Hays and John Coogan open each daily episode with real-time analysis of breaking tech news, treating fundraising rounds, product launches, and corporate shifts with the same intensity and predictive analysis typically reserved for sports drafts, trades, or game outcomes. This engaging and accessible method has broadened the appeal of tech news, making it relatable and exciting for an audience that might otherwise find it daunting. The show also features interviews with prominent figures from the tech industry, including startup founders, executives, and cultural influencers, further enriching its content and providing listeners with diverse perspectives on innovation and entrepreneurship.
The rapid growth of TBPN from a weekly program to a daily live show within months underscores its success and audience demand. This swift expansion culminated in the strategic hiring of Dylan Abruscato, a former executive from Postmates and HQ Trivia, as the show’s president, signaling a serious commitment to scaling operations and maximizing its commercial potential. This organizational strengthening, coupled with the announcement that TBPN has already sold out its advertising inventory through 2026, highlights the show's strong market validation and financial viability. The show's guests have included high-profile personalities such as Mark Zuckerberg, James Cameron, and Andrew Huberman, showcasing its significant reach and influence within both the tech and broader cultural spheres. This blend of insightful commentary, engaging format, and strategic business development positions TBPN for continued success and expansion in the dynamic media landscape.