A one-of-a-kind experience is taking center stage at the New York International Auto Show, where automotive culture blends seamlessly with sneaker fashion. The Never Ride Stock exhibit has become a hub for car enthusiasts who appreciate aftermarket modifications and custom designs. Owner Rob Gullery shares his journey of discovering the perfect match between cars and sneakers, emphasizing the connection to childhood nostalgia. Last year's event featured comedian Tracy Morgan receiving a custom black Rolls Royce paired with matching Nike sneakers, showcasing how this unique fusion captivates audiences. This year’s edition promises even more excitement with tire painting displays, live music, custom Porsche models, and exclusive footwear.
Custom Creativity Takes Over New York
In the heart of Manhattan during the vibrant spring season, the New York International Auto Show brings together art, automobiles, and personal style. At the forefront of this convergence is Rob Gullery, an innovative entrepreneur whose passion for customization has transformed into a cultural phenomenon. Through trial and error, Gullery realized that sneakers resonate deeply with high-performance car buyers, bridging the gap between two seemingly unrelated worlds. For instance, last year, comedian Tracy Morgan celebrated his custom-painted black Rolls Royce alongside a pair of matching Nikes, drawing significant attention from onlookers. In 2025, attendees can expect an expanded showcase featuring creative tire art, energetic performances by a Red Bull DJ, stunning Porsche GT3 Rs, and cutting-edge sneakers and apparel—all available over the opening weekend of the auto show, from April 18 to April 20.
As someone observing this growing trend, it’s fascinating to see how niche interests like customized vehicles and designer sneakers intersect in unexpected ways. This synergy not only highlights individual expression but also demonstrates the power of merging distinct subcultures to create something truly remarkable. It reminds us that innovation often arises when we dare to combine elements traditionally kept apart, inspiring others to explore new possibilities within their own fields.